Media Relations Best Practices: Building Strong Journalist Relationships
Discover proven strategies for developing and maintaining productive relationships with journalists that lead to consistent media coverage.
Local Press Release Strategy: Reaching Community Media Outlets
Learn how to effectively distribute press releases to local media outlets and community publications for maximum regional impact.
Embargo Strategy: Timing Exclusive Press Release Access
Master the strategic use of media embargoes to build anticipation and secure coverage for your most important announcements.
Press Release Newsworthiness: What Makes Stories Coverage-Worthy
Learn how to evaluate and enhance press release newsworthiness using criteria that journalists apply when deciding what to cover.
Press Release Follow-Up: Converting Media Interest Into Coverage
Master the art of strategic follow-up that converts press release distribution into actual media coverage without annoying journalists.